The Keating Group
Repositioned a $120M team and doubled brand recall in their primary market in six months.
Brand Recall
2.4x
increase in primary market
Seller Leads
3x
year-over-year inbound growth
Attributable GCI
$2.4M
in first 12 months
The challenge
The client had built a successful practice but was operating under a brand created years ago. The visual identity no longer reflected the caliber of their work or the market segment they served. Competitors with inferior production were winning mindshare because they looked better.
Marketing was fragmented across multiple vendors with no unified strategy. Paid spend was generating leads but the brand was not converting them at the rate the volume demanded.
The approach
We started with a full brand and marketing audit. Competitive positioning analysis revealed clear opportunities to differentiate on visual identity, messaging, and digital presence.
The build was sequential: brand identity first, then website, then paid channels and content. Each phase informed the next. The result was a unified system, not a collection of projects.
The outcome
Within six months, brand recall in the primary market doubled. Inbound lead volume increased 3x. The client attributed $2.4M in GCI directly to the repositioned brand and marketing system.
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