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Paid Acquisition
Paid media in real estate is a commodity. Everyone runs the same ads with the same stock photos and the same "Dream Home Awaits" copy. The result is a race to the bottom on cost per lead and quality.
Why this matters
Spend less per lead. Close more per dollar.
The campaigns we build start with the brand. When the creative is distinctive and the messaging is specific to your market position, the ads earn attention instead of renting it. Click-through rates go up. Cost per lead goes down. Quality improves because the brand is filtering for the right prospect.
We manage Google Search, Google Display, Meta (Facebook and Instagram), and retargeting campaigns. Each channel has a role in the system. Search captures active intent. Social builds awareness. Retargeting closes the loop.
Every campaign is measured by business outcomes, not vanity metrics. We track cost per lead, cost per closing, and return on ad spend. If the numbers do not work, we change the approach until they do.
Our approach
Four steps to paid acquisition.
01
AUDIT
Review current spend, creative, targeting, and performance. Identify waste and opportunity.
02
STRATEGY
Channel mix, budget allocation, audience targeting, and the creative brief for each campaign tier.
03
BUILD
Ad creative production, landing page design, conversion tracking, and campaign launch.
04
OPTIMIZE
Weekly performance reviews, A/B testing, budget reallocation, and monthly reporting with business metrics.
What you get
Deliverables
Paid media audit and strategy
Google Search and Display campaigns
Meta (Facebook + Instagram) campaigns
Retargeting and remarketing setup
Ad creative production (static and video)
Landing page design and build
Conversion tracking and attribution
Monthly performance reporting
Budget management and optimization
Ready to talk about paid acquisition?
Most conversations start with a 60-minute diagnostic. No pitch deck. We look at what you have and tell you what is working.
Book a diagnostic call