REAL ESTATE PLATFORMS AND LEAD-GEN SYSTEMS
BoomTown is a real estate CRM and lead generation platform used by teams and brokerages to manage lead routing and pipeline. CMPGN is a growth partner: strategy, brand, paid ads, content, and CRM managed by a team dedicated to your business, not a subscription you run internally.
SIDE BY SIDE
| Category | CMPGN | BoomTown |
|---|---|---|
| Services offered | Brand and identity, website, paid ads, SEO and AI search, social media, content, CRM, and relationship management. All channels. One studio. | CRM, lead generation, IDX website, lead routing, predictive analytics, and inside sales tools. |
| Best for | Small business owners and real estate professionals: solo agents, team leaders, and brokerages. | Real estate teams and brokerages wanting a platform for lead management, CRM, and pipeline tracking. |
| Pricing model | Custom retainer. Scope and pricing are set in a diagnostic call. No published tiers. | Platform subscription fee; tiered by team size and feature set. |
| Real estate expertise | 28 years inside real estate. Five Chicago brokerages. 1,600+ clients served. $2.8B in new client sales volume. | Real estate specific platform with broad adoption among teams and brokerages. |
| Contract flexibility | Engagement terms are confirmed after the diagnostic. No locked-in packages before scope is agreed. | Annual subscription common. |
| What sets each apart | CMPGN manages the strategy and execution so you do not need internal resources dedicated to running a platform. Brand, paid, SEO, content, and CRM are built as one connected system. | Established real estate CRM and lead management platform with team workflow and pipeline tools. |
THE CASE FOR CMPGN
CMPGN manages the strategy and execution so you do not need internal resources dedicated to running a platform.
Brand, paid ads, SEO, content, and CRM are built as one connected system, not assembled from a software dashboard.
The relationship management system is built around your specific database and market, not a generic automation sequence.
28 years of real estate operating experience means the growth plan reflects how teams actually scale.
READY TO TALK
60 minutes. No pitch deck. We look at what you have and tell you what is working and what is not.